Narration is the process of recounting a sequence of events, real or imagined. It’s also called storytelling. Aristotle’s term for narration was prothesis (if we are being very erudite). The person who recounts the events is called a narrator. Narration is the base of the story, the text that’s not dialogue or quoted material.
Narration is the use of spoken commentary (a spoken description of events) to convey a story to an audience. Narrations contain a beginning, middle and end. They have a Narrative point of view: the perspective (or type of personal or non-personal “lens”) through which the story is being told. Importantly, narration encompasses not only, what story is being told and who is telling the story, but also how the story is told.
Corporate narration is also (and just as correctly) referred to as Industrial Narration. This category covers a lot of ground! Any corporate event, company meeting or company presentation could require or benefit from voice-over presentation. New products, new plans for the company or opportunities for employees. Celebratory accounts, award presentations, background information… Well you get the picture. Websites for any and all products or services use narrated video to convey the offers, opportunities, products, current events, company story or options available.
Just a few examples of commentary for Corporate Narrations that Martha has provided include: narration for a video newsletter for a large international company, commentary for a presentation about a new device at a Medical Product Conference, relating a Senior Peer Review policy refresher for executives, providing an explanation of new insurance benefits for employees, presenting an introduction to and demonstration of value for a Consulting Group website, a safety presentation for company employees, voicing for a charitable foundation Christmas Gala with a description of the work they are doing and a request for financial support. There are literally hundreds of events and situations that Martha has accounted, chronicled, commentated, explicated and presented. All clearly and captivatingly so that the intended audience can take advantage of and act on this information.
As we have said this could include: explainer video narration, website narration, videos for YouTube, corporate presentation narration, conferences or conventions and more…
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